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Coleman Camping: Unbelievably tough
A camping, hiking and trekking activity will never be without a Coleman. Its founder’s creativity and resourcefulness caused what has only been a small business to transform into one of today’s most trusted brand in camping products. From manufacturing simple lanterns, Coleman Company has expanded into farther horizons and came up with new lines of products.
Through the years, the business has learned to adjust to the needs and demands of the people and the time. Constant improvement of their products made them win the trust of their patrons.
I order to preserve their market appeal; improvements on their newest products were made. Below are some examples.
- Camping necessities like the tents, sleeping bags and backpacks are now manufactured using high-quality material that can withstand different forms of torture- rain, storm, strong wind, snow etc. Materials like polyester, fibreglass frame, chemical coat for water proofing and many others were used.
- Latest technology is also incorporated in their products’ special features like leak-free seams, water resistant fabrics, water proof floors and wind sturdy frames. The principle of aerodynamics incorporated with artistry also enabled them to ‘play’ with their craft. Now, tents are looking sportier, flashier and handier.
- Their trademark product- the lanterns, are also modified. Each comes out with a gimmick of it own. One lantern can easily fit into a small bag, while a bigger one can illuminate an entire yard. One lantern also comes with a remote control so it can be easily turned on and off.
- Sleeping mats, sleeping bags and even the camping clothes are made to adapt to the camper’s needs. Materials used not only ensure comfort and relaxation but also safety and security. A zipper lock avoids the zipper to slide down while the person is sleeping. A thermal lock on the other hand seals the heat inside the bag.
- Inflatable mattresses were also introduced. These air beds keep the person comfortable. It also protects the tent floor from rocks and small stones that might create scratches.
- A wide array of colours, sizes and styles are now noticeable on their products. Some tents are flashy, while some are plain. Bags come in small, medium, large and extra large sizes. They also come in different colours. Jackets, gloves and other accessories were classified as for men and women. Being this specific takes into account the different needs for each user.
Gaining a market is not enough for a company who wants to stay in the business and sincerely offer the best products to their patrons. Effort should be made to keep them loyal to the products. Only then the company can be called “unbelievably tough”.
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